AguMagu App Draws Thousands of Users as Price Monitoring Expands Nationwide

The government’s AguMagu price-monitoring service is gaining significant traction, with more than 3,300 people downloading the mobile application and over 2,700 users accessing it daily, Economic Development and Trade Minister Mohamed Saeed has said.

The minister said 224 businesses have so far registered on the platform, strengthening the service’s ability to provide consumers with information on prices of essential goods across the Maldives.

AguMagu was developed by the Ministry of Economic Development, Transport and Trade as a digital platform to improve price transparency and help consumers make more informed purchasing decisions. The service allows users to compare the lowest, highest and average prices of listed products at different outlets.

The application also provides information on price movements over the previous 10 days, allowing consumers to see whether the price of an item has recently increased or decreased. Users can monitor selected products and receive alerts when prices change or when items become available.

Another feature allows users to create shopping lists and check the prices of the items they intend to purchase. The platform can also help users compare the overall cost of a basket of goods and identify outlets offering individual items at lower prices.

The service was initially introduced as a website on February 28, 2025, ahead of Ramadan, with the aim of helping consumers find essential food items at affordable prices. At the time, the platform primarily provided price information from shops in Malé.

The government subsequently expanded the service through the launch of the mobile application in July 2026, allowing price information from businesses across islands and atolls to be accessed through a single platform. The app was officially launched on July 18.

AguMagu currently focuses on everyday essential goods, including food and household products, with the platform designed to give consumers a clearer picture of prevailing market prices. The Ministry says the prices displayed are based on information collected by inspectors and participating businesses.

The expansion of AguMagu comes as the government continues efforts to improve consumer protection and price transparency in a country heavily dependent on imported goods. By making price information more accessible, the platform is intended to help consumers compare options before making purchases while providing authorities with a broader picture of price movements in the domestic market.

The app is available on both iOS and Android, and the Ministry has encouraged consumers to use the platform to compare prices and identify more affordable purchasing options.